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Exclusive: First look inside FitHouse, the $99 per month unlimited boutique studio

Imagine if your daily workout could cost less than your daily coffee and you’ve basically got the concept behind FitHouse. In a time when everyone from ClassPass to Peloton is attempting to bring the studio workout experience home, this buzzy new boutique brand is going a different route: The studio startup is set to open 12 locations in New York City by the end of the year, each of which will offer unlimited classes for $99 per month.

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Paul B. Fit Events Inc. Founder
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