Seeing an opportunity to represent the growing number of fitness stars, Equinox and SoulCycle on Thursday announced a joint talent management agency.
With 999 locations worldwide, the growing Orangetheory fitness franchise puts a unique tech spin on high-intensity interval training. I checked it out.
How does it compare to Mile High Run Club, Orangetheory, or Barry’s? We gave it a test-run.
SoulCycle and Peloton both offer indoor cycling classes with a cult following. But who does it better?
Imagine if your daily workout could cost less than your daily coffee and you’ve basically got the concept behind FitHouse. In a time when everyone from ClassPass to Peloton is attempting to bring the studio workout experience home, this buzzy new boutique brand is going a different route: The studio startup is set to open 12 locations in New York City by the end of the year, each of which will offer unlimited classes for $99 per month.
At Project by Equinox, creative fitness instructors think up new ways to propel the upscale brand forward. Can they build the next big exercise trend?
This article originally appeared on The Atlantic here: https://www.theatlantic.com/health/archive/2017/12/my-body-is-a-temple/547346/ You pay a regular tithe to support the community. In public, you wear symbols that identify you as one of the faithful. When you gather with other adherents, it’s often in small, […]