ASO – Senior Manager at Freeletics – Munich, Germany

  • Full Time
  • Germany, Munich
  • Posted 1 month ago
  • April 15, 2019

Freeletics

Unleash your potential

Freeletics aims to make everybody in the world the best version of themselves. With our products, we are building an emerging lifestyle brand and our marketing team shares our story with the world. As Senior ASO Manager, you are eager to drive organic growth within the User Acquisition activities at Freeletics. You will be responsible for analysing store presence, identifying areas for improvement, and overall visibility and conversion in the stores. You are performance-oriented, understand our target groups and make data-driven decisions on a daily basis? Join our team!

Your responsibility

  • Set up (build) the ASO strategy at Freeletics in order to drive organic downloads through various ASO processes
  • Perform keyword research, implementation and analysis.
  • Report ASO results and achievements to the different stakeholders, including top management.
  • Develop a deep understanding for the company’s overall marketing strategy, and build strong relationships with cross-functional partners, especially with Brand & Product Management.
  • Align with paid user acquisition managers  to assess the interdependence between paid and organic.
  • Generate outstanding copies and brief localization team for storefront assets.
  • Proactively communicate initiatives and opportunities to be tested and implemented.

Your profile

  • University degree in business administration, marketing management, or other business studies. Technical background is a plus.
  • +3 years of experience in a comparable role with a proven track record.
  • Excellent knowledge of App Store Connect/Play Store Developer Console.
  • Deep understanding of ASO analytics as well as strong analytical, data-driven and performance-oriented skills, with ability to recognize patterns and derive valuable conclusions.
  • Extensive A/B testing experience with App/Google Play Stores’ assets.
  • SEO hands-on experience preferred.
  • Good communication and negotiation skills in an international environment.
  • Ability to perform and stay calm in demanding and challenging situations.
  • Fluent in English with excellent oral and written communication skills, other languages are a plus.