Brand Marketing Manager at SLT – New York, NY


Strengthen - Lengthen - Tone

The Brand Marketing Manager at SLT is responsible for the overall identity and image of SLT across all mediums, including website, social media, in-studio, press, and more. He/She is responsible for defining, expressing and engaging the brand through strategic oversight, understanding consumer perception, visual execution, and quality control. This role will oversee creation of brand guidelines and enforcement of them across all departments and communication. He/She will monitor market trends and brand perceptions and work closely with the Director of Marketing to ensure marketing activities deliver the right message. He/She will also lead rebranding initiatives and work cross-functionally whenever company image and brand are relevant to ensure consistency and direction across the brand.

Reports To:  Director of Marketing
Employment Status: Full Time/Exempt


  • Clearly establish and communicate the brand identity
  • Maintain and improve SLT’s brand image as a best-in-class and on-trend fitness/lifestyle brand
  • Increase brand awareness
  • Analyze and communicate competitive positioning
  • Develop brand marketing strategies and associated budgets
  • Protect the brand, logos, assets and trademarks
  • Oversee graphic design needs, production and ROI by campaign
  • Assist in the development of branding policy and procedures
  • Liaise with external partners on branding guidelines
  • Manage internal brand trainings and onboard new instructors and staff on brand guidelines and expectations; share best practices
  • Work closely with the Retail & Merchandising Manager on product graphic design creation
  • Apply brand direction across multiple geographies, incorporating appropriate variations and exceptions where necessary
  • Model the way; live the SLT core values and culture


  • Bachelor’s degree required
  • Experience with brand positioning, marketing programs and budget management
  • Familiarity with and enthusiasm for the SLT brand and workout
  • Strong interpersonal, influence, and presentation skills
  • Strong communication and listening skills
  • Ability to set performance goals and analyze metrics
  • Strong storytelling and copywriting skills
  • Strong creative capabilities (design, photography, etc.)
  • Highly self-motivated, organized and accountable with a desire to work in a fast-paced, collaborative environment
  • Highly proficient in Microsoft Office (Excel, PowerPoint, Word)
  • Passion for fitness

To apply, please send your resume to:

Upload your CV/resume or any other relevant file. Max. file size: 50 MB.

You can apply to this job and others using your online resume. Click the link below to submit your online resume and email your application to this employer.

Job Location