CPO at Freeletics – Munich, Germany

At Freeletics, we are driven by the vision of challenging and inspiring people to become the greatest version of themselves, both physically and mentally. We strongly believe that every individual in the world, no matter their background, situation or genetics, has the potential to become the best they can be – and we will help them on that journey. In 2013, we began disrupting the fitness industry. A multi-billion dollar industry which, until then, had been dominated by stationary gyms and exclusive personal trainers. Within a few years, Freeletics became the creator of some of the world’s most popular fitness apps. Now with 110 employees, 30 million users, 4 apps and a clothing line, Freeletics is one of the fastest-growing sports and lifestyle companies in the world.
And our journey has just begun. We want to create a movement and be the long-term coach for people living an athletic lifestyle. After being bootstrapped for over 5 years, we recently closed a significant investment and are now on a new growth path with the goal to quadruple our business within three years.
Your Opportunity
We strive for moonshots to create the #1 solution for people to enter and sustain an athletic lifestyle. In order to achieve this we’re hiring our first Chief Product Officer to be part of the executive leadership team and report directly to our CEO. We have exciting challenges ahead and a strong plan for growth. As our CPO you will own Freeletics’ product vision and strategy as well as everything leading towards agile execution, with you overseeing product management, design and user research. As a visionary leader, you will be responsible for all product development efforts in collaboration with engineering, design, research, data science, analytics, marketing, and other functions to achieve business goals. You will be entrusted with a team of 20 highly passionate, smart and experienced individuals – product managers, designers and domain experts. This position provides incredible freedom and resources to scale and drive the excellence of the product department and create fundamental impact on the life of millions of users world-wide.
Key Offerings
– Huge Freeletics vision with autonomous, exciting and passionate working environment
– Significant growth track of companyPart of executive leadership team reporting directly to CEO
– Ownership of vision, strategy and execution for product influencing lives of millions
– Responsibility for a team of 20 with the goal of significantly increasing size
– Competitive compensation

Your responsibilities

    • Set and lead the product vision and strategy
    • Develop deep understanding and context to create and own a winning product strategy/vision, and collaborate closely with the executive leadership team to create value for our users and achieve business targets
    • Own the why and how of the Freeletics product roadmap and leverage  the product through consistent and concise communication throughout the organization
Develop and significantly scale the product team
    • Upskill the capabilities of the current product team, coach and roll up sleeves when necessary to work with the team while providing strong leadership, development, inspiration, mentorship and thoughtful guidance
    • Drive growth of the product organization and support recruiting efforts through your visibility and network
Own the why & how of our product and drive execution speed and impact
  • Collaborate with an incredible, cross-functional team of engineers, designers and scrum masters, as well as data and marketing teams to deliver impactful features and ensure a holistic product experience
  • Develop world class product processes and maintain good collaboration with the engineering team to ensure lean and agile execution
  • Develop deep business understanding and stay intimately connected to our users (online and offline) in order to bring the user voice into the product creation process
  • Own product metrics and drive Freeletics product growth goals
  • Represent Freeletics to the outside community through active hosting of product events, participation in external events, conferences, meetups, thought leadership groups, etc

Your profile

    • Relevant Scale
    • A minimum of 10 years’ relevant experience
    • Extensive experience with user subscription/B2C products
    • Successfully grown & led a product organization of at least 25+ people in a greater context of 6+ cross- functional product-engineering teams
    • Experienced in scaling rapid-growth products with >25 M user/€50m revenue
    • Strong network and visibility in the industry that can support Freeletics on it’s growth journey
    • Passion for and ability to develop a deep understanding of the fitness space
Cross functional understanding
    • Deep understanding of product development in an agile environment
    • Expert in driving product enhancements through data analysis, research, user testing, and A/B testing
Strategic and systems thinking combined with execution strength
    • Systems thinking and delivery – proven experience delivering simple, delightful products with underlying complexity that serve a range of consumer segments
    • Proven track record of success in fast moving, cross-functional and demanding environments
Mindset
  • Driven and servant leader, with a humble and empathetic outlookStructured and analytical, with a “getting things done” mentality
Paul B. Fit Events Inc. Founder
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