CRM Coordinator (Email and Digital Marketing) at IRONMAN – Tampa, FL


Ironman is more than the world's most challenging endurance event, Ironman is a lifestyle.

IRONMAN is seeking a driven and innovative CRM Coordinator.  This role is responsible for coordinating and executing on the IRONMAN CRM strategies as it relates to all direct marketing channels, with a strong emphasis on email marketing.  The CRM coordinator position will work closely with the social media, content/editorial, marketing, PR, Merchandise, eCommerce, and sales teams.
This position is based at the IRONMAN World Headquarters in Tampa, FL and reports to the Senior Manager, CRM.
Key Responsibilities
  • Work with CRM team to develop and execute all email marketing campaigns; including athlete communications, race registration, marketing campaigns, e-commerce and partner emails. This includes designing, initiating, and maintaining automated campaigns as well.
  • Plan and execute A/B email tests, report results and make recommendations for improvements based on those results.
  • Manage and optimize the design, content, layout, customer segmentation and messaging strategies for direct marketing communications.
  • Work with team members to ensure web and social lead generation campaigns are running properly, tracking leads correctly, and provide recommendations to improve lead conversion. Monitor campaigns regularly, trouble-shoot, maintain, and provide solutions.  Document all lead generation processes and maintain as new components are added into our lead generation strategy. Maintain forms and landing pages as needed.
  • Work with internal and external creative resources to develop effective designs for all marketing communications and supporting digital experiences.
  • Stay up to date with industry trends for tools, applications, channels, design and strategy.
  • Collaborate with partnerships and sales teams on contract based partner inclusions and best practices. Being a team player and working with counterparts in other departments will be critical to success in this role.
  • Identify key metrics to analyze and monitor campaign performance (ex. email marketing campaigns, lead generation campaigns, and other CRM initiatives) within the different email subscriptions centers.
Job Requirements
  • Bachelor’s degree from a four-year College or university with a major related to marketing or web design.
  • 2-3 years of related experience
  • Experience with various photo editing and graphic design tools a plus.
Skills and Knowledge
  • Analytical and able to use to data to support strategy and optimization.
  • Excellent written and oral communication skills.
  • Collaborative personality, ability to work well in a team environment.
  • Creative problem solver with a growth mindset.
  • Attention to detail and ability to manage multiple projects at once.
What You’ll Love About Working Here
  • IRONMAN is about more than just endurance triathlons. We have running, cycling, mountain biking, and triathlons in our portfolio of events. Working with the North American team you will get to learn about what motivates athletes, runners, and cyclists to take on such amazing races.
  • Work with a regional and global team. While the primary focus on this role will be support our portfolio of events in North America, you will have exposure to our global team and work with counterparts across the world.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.