Digital Media Marketing Manager at Daily Burn – New York, NY

Job Description

ABOUT DAILY BURN

DailyBurn.com is a leading online health and fitness tech brand delivering high-quality subscription mobile, video & audio workout programs to help members reach their fitness goals. Daily Burn brings fitness to members, anytime, anywhere through its streaming and mobile workouts in a variety of disciplines from running and high-intensity cardio to yoga and strength training. Daily Burn’s elite group of trainers provide specialized expertise to members through a best-in class library of workouts ranging from beginner to advanced, as well as a daily live-streamed show. From mobile, laptop or TV, a great workout experience is only a tap away.

THE ROLE

Daily Burn is looking for a Digital Media Marketing Manager in our New York, NY office.The Digital Media Marketing Manager will have a proven track record of creating, managing and executing on performance-based digital ad programs, SEO and paid search.  Experience managing Facebook ads as well as other digital ad platforms for mobile in a rapidly scaling customer acquisition environment is required.

RESPONSIBILITIES

  • Develop strategy and continuously implement, test and optimize digital ads on Facebook, Google Search and other large-scale audience development platforms.
  • Report on performance metrics/insights, with recommendations on ways to optimize for scale.
  • Work with Design, Copy and Production teams in optimizing creative to convert customers, supported by tracking, measuring, and reporting on campaign effectiveness.
  • Work with Product Development to optimize conversion metrics.
  • Test into new digital ad opportunities to consistently uncover new audience development opportunities.
  • Develop and manage landing page creative and conversion strategy.

 

QUALIFICATIONS

  • 3-5 years of hands-on experience implementing strategic digital ad campaigns, and ad manager tools for all major digital ad platforms, including digital ad re-targeting.
  • Previous experience managing large scale paid social programs for a mobile subscription business.
  • Proven experience deep diving into performance data on a daily basis, drawing conclusions and make optimizations based on data.
  • Passionate about leveraging 3rd party ad UIs for optimizing campaign performance.
  • Bachelor degree required or equivalent work experience with a measurable track-record of success, supported by ROI measurement.
  • Ability to adapt to evolving business requirements and objectives in a fast-paced hyper-growth environment.
  • Highly analytical, focused on developing new scalable campaigns based on examining and gathering data from multiple data sources.
  • Strong Excel skills, ability to deep dive into data, creating charts, and pivot tables, presentations on campaign performance.
  • Technology & fitness enthusiast a plus.