Platform Business Development Manager at Freeletics – Munich, Germany

Our vision at Freeletics is to challenge and inspire people to become the greatest version of themselves, both physically and mentally. With more than 32 million users today and rapidly growing, we build products that enhance people’s lives through physical exercise and nutritional health. By combining health science, machine learning, and behaviour change we are building a unique company in the health and fitness space.
As a Platform Business Development Manager you work on the interface between the Data Team, Marketing and the Coach Experience Team to define strategies that improve our customer satisfaction. Also, you will be responsible to execute our go-to-market-strategies with the Algorithm Team. You hold advanced analytical skills and think in solutions? You like to work with large data sets and want to shape the future of the Freeletics product? Apply now!

Your responsibilities

  • Drive the physical coaching strategy from a platform perspective.
  • Work together with the marketing, coach experience and algorithm team to execute on the “Go to market strategy”.
  • Be the bridge to the market research team and the coach platform strategy.
  • Develop long-term user coaching retention strategies to improve customer life-time value and satisfcation.
  • Control the overall deliverables in regard to the alignment to the company strategy.
  • Understand competitor landscape and derive implication of coach product offering.
  • Collaborate with Marketing on digital marketing campaigns to drive awareness and demand.
  • Build dashboards and reporting mechanisms for insights into the coach offering, platform performance and customer life-time circle.

Your profile

  • Significant relevant work experience in business development or consulting.
  • Passion for digital fitness market & deep understanding of how digital players operate.
  • Fitness enthusiast with deep knowledge of the fitness industry – how they operate, what their challenges are and how they should transform.
  • Experience with building and running platforms.
  • Passion for technologies & understanding the app eco system.
  • Operational excellence mind-set and experience.
  • Excellent data driven problem-solving skills.
  • Adept at simplifying complexity and developing scalable propositions.
  • Proven track record of taking ownership and driving results.
  • Ability to effectively lead and work with a variety of organizations, management levels, cultures, and personalities.
  • Experience communicating with both technical and non-technical stakeholders across multiple teams.
  • Exceptional interpersonal and communication (both written and verbal) skills.
Thank You and Goodbye
First and foremost, I want to thank you for either placing your blind faith in us by being a FitList customer, willing to try us out as a beta client, or using the platform to find a job.

Until today I have been trying to get two fitness sites off the ground - our job board and - an event discovery site and the only site of its kind to list all relevant fitness and endurance events in one place (please check it out!). 

I am not Elon Musk or Jack Dorsey (not yet anyway). I lack the bandwidth or capital to get two sites from zero to scale at the same time. While the traffic is admittedly flat for everything is pointing up and to the right at A founder never has a clear answer when to shut an endeavor down but I believe the time is right to focus everything on the one that is kicking ass and I have made the decision to stop operating FitList. 

It's not just about dollars and cents for me. If that were the case I probably should have looked outside of fitness to build something.  As I was passionate about both fitness events and helping people find awesome jobs in the fitness and endurance space in both cases I built the platforms to scratch my own itch. 

I am confident I am building something unique on the event side. However, if I were to find a job in the fitness space now, I would point people to the team at Talent Hack. They are truly committed to the cause of connecting the fitness community with opportunities and talent.  Through them, I just found a great opportunity that I'm excited about.  They have been carefully and strategically growing their platform since 2015.

If you are interested in owning the domain name or site, it is up for auction at flippa with a starting bid of $1. 

Thanks again for your support and I look forward to seeing or meeting all of you in a random gym, on a trail or at an upcoming HYROX event (ask me about a gym discount for your team).   


Paul Buijs,
Yes, I want to receive update