Search Teamlead at Freeletics – Munich, Germany

  • Full Time
  • Germany, Munich
  • Posted 1 month ago
  • April 15, 2019

Freeletics

Unleash your potential

Our vision at Freeletics is to challenge and inspire people to become the greatest version of themselves, both physically and mentally. With more than 32 million users today and rapidly growing, we build products that enhance people’s lives through physical exercise and nutritional health. By combining health science, machine learning, and behaviour change we are building a unique company in the health and fitness space.
We are looking for a key player at Freeletics, who will further excel our game-changing growth path and acquire valuable leads and users. As Team Lead Search, you are our expert for all search user acquisition channels – both paid and organic. You will own Freeletics SEA, ASO and SEO activities across all the relevant marketing channels. You have what it takes to lead and grow your Search team? Apply now!

Your responsibilities

  • Full responsibility for managing and controlling all Freeletics Search user acquisition channels.
  • Identify and approach new traffic sources and keep the company at the forefront of developments in search marketing.
  • Build the ASO strategy at Freeletics together with the ASO freelancers in order to drive organic downloads through various ASO processes.
  • Build the SEO strategy at Freeletics together with the SEO freelancers in order to drive organic registrations.
  • Create reports with detailed evaluation of campaign performance and optimize revenues.
  • Design strategies, campaigns and tactics to profitably reach the company’s aggressive growth goals.
  • Assure the timely implementation of the defined strategies, campaigns and tactics by driving their execution and by tracking and controlling quality.
  • Monitor and analyse markets, competitors and trends.
  • Hire, build, inspire and develop our Search team and coordinate the pool of freelancers.

Your profile

  • Relevant experience in a comparable online/performance marketing position, with a successful track record of profitably scaling search channels and/or optimizing the app stores.
  • Experience in leading, motivating and developing a team is a plus.
  • A passion to get involved hands on, a “getting things done” mentality.
  • Hands on experience in either paid search (esp. Apple Search Ads and UAC) or organic search (esp. ASO) is a must.
  • A very good understanding of tracking technologies, web-based new media strategies and SEO is required.
  • Very strong at analysing data and optimizing based on numbers; efficient and result-oriented working style.
  • Motivation to exceed our expectations and go the extra mile.
  • Fluent in English with excellent oral and written communication skills, other languages are a plus.