Sr. Marketing Analyst at Freeletics – Munich, Germany

At Freeletics, marketing insights are crucial to our success.  We’re looking for someone who not only has the passion for delivering these insights across all our marketing channels, but the demonstrated experience of providing marketing value through marketing data.  As a Senior Marketing Analyst on the Data Growth team, you will need to be fluent in all parts of the marketing data ecosystem and their impacts, as well as work closely with marketing managers to help architect marketing strategies.  Our ultimate goal in the Data Growth team is to ensure Freeletics becomes a leader in data-driven decision making while growing our business at the same time. Marketing analysis is fundamental to this mission, and you will be leading that process.

Your responsibilities

  • Deliver actionable insights based on quantitative analyses to support data-driven decisions across all marketing teams.
  • Develop statistical models to describe and predict complex user behaviour and profitability.
  • Identify marketing opportunities and trends through exploratory analyses.
  • Design, build, and maintain tools that improve business performance both internally through automation and externally by impacting the marketing techniques within the team.
  • Design, build, and maintain reliable data sets and impactful reporting capabilities.
  • Be a domain expert in all things marketing related: infrastructure, marketing analysis, testing, tracking, attribution, and dependencies among different online marketing channels.
  • Inspire and teach others about the power of data and be an advocate for data usage.
  • Manage and deliver your own projects.

Your profile

  • Master’s degree (university) in mathematics, physics, computer science, economics, or any other relevant studies that are strongly quantitative and problem-solving oriented.
  • 4+ years professional experience as marketing analyst within technology space, knowledge of online marketing and digital product funnels is mandatory.
  • Hands-on experience in managing performance marketing campaigns (paid social or paid search especially) is a strong plus.
  • Complete fluency in mathematical problem-solving methods, Excel, and SQL, experience with Python/R is preferred.
  • Strong high-dimensional problem solving abilities and self-driven work ethic.
  • Fast learner with excellent analytical and communication skills and strong “can do” attitude.
  • Innovative thinking mindset and willingness to gets hands dirty across all areas of the business.
Thank You and Goodbye
First and foremost, I want to thank you for either placing your blind faith in us by being a FitList customer, willing to try us out as a beta client, or using the platform to find a job.

Until today I have been trying to get two fitness sites off the ground - our job board fitlist.com and fitevents.com - an event discovery site and the only site of its kind to list all relevant fitness and endurance events in one place (please check it out!). 

I am not Elon Musk or Jack Dorsey (not yet anyway). I lack the bandwidth or capital to get two sites from zero to scale at the same time. While the traffic is admittedly flat for fitlist.com everything is pointing up and to the right at fitevents.com. A founder never has a clear answer when to shut an endeavor down but I believe the time is right to focus everything on the one that is kicking ass and I have made the decision to stop operating FitList. 

It's not just about dollars and cents for me. If that were the case I probably should have looked outside of fitness to build something.  As I was passionate about both fitness events and helping people find awesome jobs in the fitness and endurance space in both cases I built the platforms to scratch my own itch. 

I am confident I am building something unique on the event side. However, if I were to find a job in the fitness space now, I would point people to the team at Talent Hack. They are truly committed to the cause of connecting the fitness community with opportunities and talent.  Through them, I just found a great opportunity that I'm excited about.  They have been carefully and strategically growing their platform since 2015.

If you are interested in owning the fitlist.com domain name or site, it is up for auction at flippa with a starting bid of $1. 

Thanks again for your support and I look forward to seeing or meeting all of you in a random gym, on a trail or at an upcoming HYROX event (ask me about a gym discount for your team).   

Thanks,

Paul Buijs, fitlist.com
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