Teamlead User Acquisition at Freeletics – Munich, Germany

  • Full Time
  • Germany, Munich
  • Posted 1 month ago
  • April 15, 2019

Freeletics

Unleash your potential

Our vision at Freeletics is to challenge and inspire people to become the greatest version of themselves, both physically and mentally. With more than 32 million users today and rapidly growing, we build products that enhance people’s lives through physical exercise and nutritional health. By combining health science, machine learning, and behaviour change we are building a unique company in the health and fitness space.
We are looking for a key player at Freeletics, who will further excel our game-changing growth path and acquire valuable leads and users. As Team Lead User Acquisition, you are our expert for all user acquisition channels. You will own Freeletics marketing campaigns across all online channels (e.g. Paid Social, Paid Search and Display) and make effective purchasing decisions. You have what it takes to lead and grow your User Acquisition team? Apply now!

Your responsibilities

  • Full responsibility of a 7-digit monthly budget for managing and controlling all Freeletics user acquisition channels.
  • Identify and approach new traffic sources and keep the company at the forefront of developments in digital marketing.
  • Build business cases and models to aggressively explore and test new go-to-market channels.
  • Create reports with detailed evaluation of campaign performance and optimize revenues.
  • Design strategies, campaigns and tactics to profitably reach the company’s aggressive growth goals.
  • Assure the timely implementation of the defined strategies, campaigns and tactics by driving their execution and by tracking and controlling quality.
  • Develop and implement measures to improve the efficiency and scalability of all existing channels (paid social, paid search, display and ad networks).
  • Monitor and analyse markets, competitors and trends.
  • Lead, build up, inspire and develop our User Acquisition team.

Your profile

  • Relevant experience in a comparable online/performance marketing position, with a successful track record of profitably scaling existing channels and finding new channels.
  • Experience in leading, motivating and developing a team is a plus.
  • Experience with app marketing is a must.
  • A passion to get involved hands on, a “getting things done” mentality.
  • Deep knowledge across several online marketing channels (SEA hands on experience is a plus).
  • A very good understanding of tracking technologies and web-based new media strategies.
  • Very strong at analysing data and optimizing based on numbers; efficient and result-oriented working style.
  • Motivation to exceed our expectations and go the extra mile.
  • Fluent in English with excellent oral and written communication skills, other languages are a plus.