User Acquisition Marketing Manager at Daily Burn – New York, NY

Job Description

About Daily Burn
Daily Burn is a leading digital health and fitness tech brand delivering high-quality subscription mobile, video & audio workout programs to help members reach their fitness goals. Daily Burn brings fitness to members, anytime, anywhere through its streaming and mobile workouts in a variety of disciplines from running and high-intensity cardio to yoga and strength training. Daily Burn’s elite group of trainers provide specialized expertise to members through a best-in class library of workouts ranging from beginner to advanced, as well as a daily live-streamed show. From your mobile device, laptop or TV, a great workout experience is only a tap away.

About Your Role

Daily Burn is looking for a motivated individual to join our Marketing team as a User Acquisition Manager for emerging mobile fitness products. You will manage paid acquisition campaigns including strategic planning, campaign creation and optimization across Facebook, Google UAC, Adwords, Instagram & Apple Search. You will also be responsible for testing new channels & growing our subscriber base inline with LTV & cost targets. We’re looking for someone who is data-driven and a strong creative thinker. The position reports into our Head of Marketing.

Responsibilities 

  • Manage mobile performance marketing campaigns across multiple ad networks including Facebook, Instagram, Google & Apple Search – campaign set up, optimization and budget
  • Monitor, optimize and report performance on campaigns on an ongoing basis
  • Meet new customer acquisition targets, CAC and revenue goals while managing to an efficient budget and LTV
  • Develop test plans and experiment with new user acquisition initiatives, then analyze performance to identify the highest impact opportunities – including creative testing, product enhancements, pricing, audience development
  • Research, evaluate and test into new user acquisition channels
  • Work closely with Marketing, Creative, Product & Analytics on campaign development & testing
  • Develop new insights and process improvements for internal user acquisition management, analysis, and reporting as needed

About You 

  • Proven track record increasing & scaling customer acquisitions while driving down customer acquisition costs
  • Strong communication skills & an analytical background with a bias for developing data-driven solutions
  • Highly collaborative – with experience working cross functionally with internal & external teams including Product, Analytics, Finance, Creative to share best practices and inform testing initiatives
  • Thrives in an entrepreneurial environment – exhibiting an enthusiastic, flexible and innovative approach to acquisition
  • Good sense of humor and know how to have fun!
  • Proficient in platforms such as Google Ads, Google Analytics, Adjust, Looker

What You’ll Bring

  • 3+ years of acquisition marketing experience with demonstrated proficiency successfully managing mobile performance marketing campaigns across Facebook, Instagram, Google UAC, Apple Search and other ad networks
  • Demonstrated ability to manage and optimize acquisition budgets
  • Fluency in KPIs such as CPI, CPA, CVR, CPC, CPM and LTV
  • Advanced knowledge of Microsoft Excel (data analysis, pivot tables)
  • Success driving incremental volume & returns from creative development/testing and audience development
  • Direct to consumer mobile subscription experience
  • Fitness experience or passion a plus